AGA Rangemaster is one of the Founder
members of IDEA Birmingham - a business-university
collaboration - spearheaded by leading design-led businesses from
across the Midlands with support from local universities.
IDEA Birmingham is committed to delivering the city and region as a centre of innovation and design. In 2012 it staged Birmingham's first Design Expo branded 'Birmingham Made Me' in over 100 years - and AGA exhibited alongside some of the Midlands' best-known brands including Jaguar Land Rover, Birmingham Royal Ballet, Brintons Carpets, Glenn Howells Architects, Acme Whistles, Deakin & Francis and Emma Bridgewater. The Birmingham Made Me logo was the creation of design and brand guru, Alasdhair Willis.
Now in its second year, it is hoped the Birmingham Made Me Design Expo will be an annual event in the Midlands.