IDEA Birmingham’s Motor Show – Birmingham Made Me Design Expo 2012

Big names in the UK motor industry representing Jaguar, Triumph, Morgan, Dunlop and Zytek Automotive are coming to the Birmingham Made Me Design Expo 2012 on Wednesday 20th June to give their vision for an industry which once more dominates and inspires the Midlands.  And they are not alone.  Ian Callum, RDI, Director of Design, Jaguar, will be presenting Jaguar's award-winning concept car, the C-X75. The ground-breaking hybrid supercar - of which there will be just 200, is currently being developed in the Midlands.

Abraham Darby, the founder of AGA Rangemaster, whose 1707 cooking patent fired the Industrial Revolution, is also on hand to provide his perspective on contemporary innovation and design as he shows off the new iPhone operated iTotal Control AGA .  

Birmingham Made Me brings together 150 companies and designers - led by Jaguar Land Rover, JCB and AGA Rangemaster - with university and Council backing.

The launch of the Birmingham Made Me Design Expo 2012 took place at the Mailbox, Birmingham on 15th June 2012 and was attended by Lord Digby Jones, Councillor Sir Albert Bore and Emma Bridgewater.  The Design Expo runs from 15th - 22nd June 2012, 11am - 7pm.

Online voting continues for Best Midlands Brand and Innovation at www.ideabirmingham.co.uk.

To watch a short video showing highlights of the Design Expo click here.

For further information contact:

Beverley Nielsen
Director Employer Engagement
Birmingham City University
Mob 07791 301 325