Fired Earth is excited to announce that it has launched the National Trust paint collection, building on its 2009 campaign to raise money to support the Trust's work and further strengthening its ongoing relationship with the National Trust.
The new palette - comprising 36 gorgeous, subtle, harmonious and timeless colours perfect for today's home - is inspired by the wealth of beauty within the National Trust's historic houses and gardens and has been created by revisiting the organic earth shades of the past to inspire the creation of colours for today.
The Trust's archives have been used as the inspiration for this truly unique collection of colours - colours have been found in unusual places. For example, Cooks Cream was inspired by the shade of original shelving found inside a cupboard at Upton House in Warwickshire and the inspiration for Strangford came from the evening light over the waters of Strangford Lough in County Down, Northern Ireland.
The paint collection - the only one approved and authorised by the National Trust - has been carefully developed to meet the ethical and environmental standards of both Fired Earth and the National Trust and all colours and finishes fall into the minimal VOC level category. The water-based paint comes in two finishes - hardwearing emulsion, a specially formulated washable high-opacity paint which dries to a tough, flat matt finish, perfect for use in high-traffic areas, such as kitchens bathrooms and hallways and acrylic eggshell, a tough paint specially formulated for use on woodwork and trims to resist moisture, staining and general wear and tear.
Fired Earth has an ongoing relationship with the National Trust and supported its work in 2009 through donations from the sale of its hugely successful 'Colour by Kevin McCloud' paint collection. Rob Whitaker from Fired Earth said: "We are excited the National Trust has chosen to work with Fired Earth on this very special paint collection. We believe the work of the Trust is hugely important and are delighted to be working with them on this very exciting project."
Christine Sitwell, the Trust's Paintings and Painted Surfaces
Conservation Adviser, said: "Colour is everywhere in the National
Trust, from the smallest detail of plasterwork in a huge ceiling to
the pure colour of white snapdragons against a lichen covered wall
in the garden.
"Inspired by the possibilities of this large palette of colours, Fired Earth has created 36 paints which really capture the colour, mood or spirit of the National Trust."
The paint will be competitively priced at £15.50 for 750ml of acrylic eggshell and £31.50 for 2.5 litres of hardwearing emulsion and will be available from Fired Earth's 56 stores nationwide, selected independent stockists and online at http://www.firedearth.com/ from week commencing 17th May 2010.
Notes to editors:
This new launch follows on from the success of Fired Earth's paint range produced in association with Kevin McCloud, which is available at Fired Earth, independent stockists, B&Q and Homebase. A tile collection produced by Fired Earth in collaboration with the National Trust will be launched in the Autumn.